AdAge.com | Study: Data Crucial to Marketing but Expensive to Safeguard AdAge.com Government is bearing down on data brokers and the data-centric digital ad industry, pressuring marketers to ensure the consumer information they collect and store is safe. But that doesn't mean it is. A report commissioned by the Direct Marketing ... |
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Study: Data Crucial to Marketing but Expensive to Safeguard - AdAge.com
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